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Post by account_disabled on Oct 29, 2023 6:57:07 GMT
An that's what fragrance marketing is all about. Aromamarketing consists of spraying pleasant aromas to enhance the brand image, give it a certain value, evoke pleasant feelings in the recipients and ultimately increase sales. Fragrance marketing is mainly used in retail, restaurants and the service industry. However, hotels and other leisure facilities are also more and more willing to use its potential. What does rest smell like? Running a hotel in today's incredibly competitive market is a real challenge. The owners of recreational facilities make every effort to ensure that guests feel comfortable. They care about the high quality of service, offer excellent accommodation and various amenities, and nurture positive customer photo editor experiences at every stage of contact with the brand. Building good relations with guests is an important element of marketing activities. Satisfied customers are not only willing to return to the hotel, but also willingly recommend the hotel to their friends and post positive opinions online, which encourage others to take advantage of its offer. As it turns out, a positive customer experience is also influenced by the smell that floats in the hotel. The basic assumption of aromamarketing in the hotel industry is to create a good, even pleasant first impression and to create a favorable brand image in the minds of guests.
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